It doesn’t sounds like there is much of a “Plan B” in Yahoo’s playbook. This will throw the SEO world for a loop. Everyone is trying to formulate a strategy for the Microsoft-Yahoo search “merger” – and now the possibility that it may not happen at all.

Search Engine Land’s Danny Sullivan outlines here how Yahoo CEO Carol Bartz has downplayed search in the last few months.

What’s Yahoo’s “Plan B” For Search?